When it comes to adhesives in Nepal, Rathicol stands out as the undisputed market leader. With over 35 years of legacy, a deep understanding of Nepali consumers, and a strong distribution network, Rathicol has positioned itself as more than just a glue brand. It’s a trusted companion in every carpenter’s toolbox and every builder’s workshop.
1. A Legacy Built in Nepal, for Nepal
Founded in 1982 as Rathi Adhesive Industries and later branded as Rathicol, the company is a homegrown success story. From its base in Biratnagar, it has grown to become a nationwide brand that understands the unique climate, craftsmanship, and materials used in Nepal. This localized expertise gives Rathicol an edge over imported alternatives that may not perform as well in Nepali conditions.
2. Product Range That Serves Every Need
Rathicol offers an impressive lineup of adhesive products, catering to both professionals and DIY users. Their portfolio includes:
- Rathicol SH – A synthetic resin adhesive known for its strong bonding and water resistance
- Rathicol 190 – Heat-resistant adhesive ideal for high-temperature environments
- Grip Well – Value adhesive for everyday wood and craft needs
- Heatmax – Designed specifically for laminated surfaces in modular furniture
- Super Rathicol – A premium offering for precise applications
This range ensures that whether you’re building furniture, installing panels, or crafting decorative pieces, there’s a Rathicol product that fits your needs.
3. Trusted by Professionals Nationwide
One of Rathicol’s greatest strengths is its brand loyalty among Nepali carpenters, furniture makers, and interior designers. Known for its quick drying time, strong bond, and durability, Rathicol is often the first recommendation among professionals. It’s not uncommon to hear, “Stick with Rathicol” at hardware stores across Nepal.
4. Widespread Availability and Dealer Support
Rathicol has established a robust distribution network that spans from metropolitan Kathmandu to remote towns across the country. Their dealer engagement programs, retail visibility, and on-time supply chain make them a reliable partner for sellers and users alike.
5. Innovation in Branding and Customer Engagement
Unlike many industrial brands, Rathicol has embraced digital transformation. Their app-based loyalty program, Rathicol Sathi Yojana, is a first-of-its-kind initiative in Nepal’s adhesive market, rewarding regular customers and engaging them through mobile platforms.
Their active presence on Facebook, Instagram (@stickwithrathicol), and frequent community campaigns show their commitment to brand-building, making Rathicol not just a product—but a household name.
6. Made in Nepal, Competing With Global Brands
While Nepal imports many foreign adhesives, Rathicol remains competitive because of its quality, affordability, and local manufacturing advantage. Their adhesives are designed to meet the demands of the Nepali climate, offering superior bonding on wood, laminate, plywood, MDF, and other surfaces common in the local market.
Final Thoughts
In a market where reliability matters, Rathicol has proven time and again that it is the best adhesive company in Nepal. With its unmatched experience, localized products, commitment to quality, and innovative approach to customer service, Rathicol continues to lead the way.
