QFX Cinemas has become synonymous with the modern movie-going experience in Nepal, a transformation largely steered by its dedicated leadership. While QFX was co-founded by Rajesh Siddhi, Bhaskar Dhungana, and Nakim Uddin, the day-to-day operations and strategic direction have been significantly shaped by Roshan Adiga, the CEO of TeamQuest, the company that manages QFX Cinemas.
Adiga’s journey to the helm of Nepal’s leading cinema chain is marked by over two decades of experience in the service industry, including significant stints in hotels, restaurants, and facility operations. This extensive background, as he himself has stated, has been instrumental in his approach to managing QFX. He views the entertainment industry, particularly cinema, as inherently service-oriented, where customer satisfaction and a valued experience are paramount.
Under Adiga’s leadership, QFX Cinemas has not merely expanded its physical footprint across Nepal but has also focused on elevating the cinematic experience. This includes:
Technological Upgrades: Implementing 4K screenings and continuously renovating existing screens and seating to provide a premium viewing environment.
Customer-Centric Approach: Emphasizing ambience, comfort, and efficient customer service, from online booking systems to loyalty programs.
Strategic Expansion: Identifying key locations for new multiplexes to reach a wider audience, as seen with the expansion into areas like Thamel and Bhaktapur.
Balancing Global and Local Content: While offering a diverse range of Hollywood and Bollywood films, QFX has also actively supported and screened Nepali movies, understanding the importance of local content to the industry.
Adiga has been a vocal advocate for the cinema industry in Nepal, navigating challenges such as the impact of the COVID-19 pandemic and the rise of streaming services. He has consistently emphasized the unique charm and communal experience of watching films on the big screen, a sentiment shared by many cinephiles.
His leadership reflects a blend of business acumen and a deep understanding of the service sector. Adiga’s focus on discipline, work ethic, and a systematic approach to operations has been crucial in building QFX into the prominent brand it is today. As QFX Cinemas continues to evolve, Roshan Adiga remains a key figure in shaping the future of the Nepali film exhibition industry.
